Squarespace earns its reputation: the templates are genuinely beautiful. But a template is a fixed answer to a question it never asked — your business. Here is where the beautiful default stops being enough.
Squarespace optimizes for looking right on day one. A custom build optimizes for earning more every month after. Pick based on which of those your business actually needs.
Credit where due — Squarespace is the best of the builders for certain situations:
Portfolio sites for creatives where visual polish is the entire job.
Simple sites that will genuinely never need custom functionality.
Projects where a shared template aesthetic is acceptable and budget rules everything.
A free scoping call, a fixed quote, and a launch date — within one business day.
